Print Types

When it comes to printing labels, you have two options: digital and flexographic. Flexographic printing means using flexible, rubber polymer plates that transfers your graphics onto the label. And commercial digital printing works pretty much like your printer at home—a machine sprays ink dots in different combinations onto whatever you’re printing—just at a way bigger scale.

What to choose? It all depends! But we will usually ask the following questions when we’re helping a client to decide a printing method for their labels:

1. How big is the job?

If it’s a larger job— the flexographic process may be faster and more cost-effective.

2. How many SKU’s are you running?

Digital printing doesn’t require print plates and depending on how many skus you are running, digital can be the best option.

3. How many colours are on your label?

If your label is more graphically elaborate, with lots of colours, digital is probably better. The great thing about digital printing is the flexibility it affords you. If you don’t like the results, you can easily make changes at any point in the run.

4. How much lead time do you have?

Flexographic printing requires more lead time, because you have to make the plates for the print job. If you don’t have a lot of time for set up, then choose digital. However, if your print job is large and simple, flexographic could still be faster.

5. Do you need customization?

Is every label going to look the same, or are there going to be different versions of the label? If you need customization, the flexibility of digital is your best bet.

More questions? Reach out and talk to one of our label specialists.