Label Material Types

How should you pick a material type for your label? As with most of these choices, it boils down to function and aesthetics. These are the major categories, and the specific types of materials that fall under them.

Oil & Water Resistant

Just as you would expect, polypropylene and polystyrene labels stand up to water and oil exposure. They maintain their bond well under all sorts of conditions. Here are the specific types you can choose, mainly based on their aesthetic properties:

  • White BOPP- an extremely common choice, its white and solid appearance makes it a good canvas for printing
  • Clear BOPP- when you want a no-label look, this is a good choice
  • Chrome BOPP- this material has a shiny, mirror-like appearance
  • Polyesters – a durable material that can withstand heat and moisture


A removable label can be taken off without leaving residue on the packaging. Here are the options:

  • Removable white and clear BOPP- just like the standard white BOPP label (see above), but removable
  • Window decal- a more robust, user-friendly alternative to static cling
  • Paper – with varying degrees of removability


These polypropylene labels are even tougher and more durable in the face of variable temperatures and humidity levels. If you have a product that is meant to stay outside, these are your best choices:

  • Conformable Material- a great, versatile material that, as the name suggests, works well with squeezable products/packages. Will conform without any wrinkling
  • Vinyl- this is one of the most robust material on the market, a must-pick if your product/package is meant to be outside or subject to heat 

Paper stocks

Paper materials are used for a wider variety of applications and can be a less expensive option. Most wine labels are printed on a variety of paper stocks.. Here are some options:

  • Semi-gloss- the most common paper stock that can be used for prime labels
  • Classic crest- this dull matte gloss finished white paper stock label is standard in the wine industry
  • Estate #9- this light cream coloured material offers a textured finish and works well for wine or gourmet food products
  • Satin cloth- this woven satin acetate cloth material is an eye-catching option for wine or spirit labels
  • Thermal Transfer & Direct Thermal Materials – these stocks are used primarily as identification labels and scale labels for grocery products. 


Laminate is a layer of material applied on the top of the printed label to add durability with the level of shine of your choosing:

  • High gloss
  • Matte
  • Thermal transfer- gloss or matte laminations are an option that adds durability to the printed label

Need help choosing? Contact us today to speak with one of our label specialists.