Picking the Right Label Size & Shape

Getting a label that’s the right size and shape for your packaging makes all the difference in the world. Really, it’s a design choice that can make your product look fantastic or only so-so. And did you know that there are no standard sizes or shapes in the world of labels and that, effectively, every label is a custom label?

The good news is that we have a simple method to getting it right: cut out pieces of paper and place them on your packaging until you get the right shape and proportions. Then measure the height and width of the final result.

Remember that you need to include specific information on your label:

  • Brand name
  • Logo
  • Net weight
  • Ingredients
  • Directions
  • Warnings

If all of this is on your label, will the font be large enough to be legible?

If you need inspiration for shapes, these are your options:

  • Rounded corners
  • Circle
  • Square
  • Tapered
  • Triangle
  • Oval
  • Curved rectangle
  • Custom (i.e., the sky’s the limit)

This can be a finicky process and the fact that you’re making design choices can be intimidating. Our label specialists will be able to assist if you need help with these decisions.