Glossary

Abrasion Resistance The toughness (i.e., ability to resist deterioration) or an ink or coating.
AdhesiveThe glue substance applied to the back as a pressure-sensitive material for adhesion to surfaces.
Bleed When a label graphic extends beyond the trim-line, usually to ensure a clean look.
BOPPBiaxially-oriented polypropylene that has been stretched flat.
Butt CuttA label made with square corners and no spacing between labels.
Cast Gloss A high gloss, white paper stock frequently used for wine labels.
Classic Crest A dull matte gloss finished white paper stock frequently used for wine labels.
Colour MatchesRefers to the mixing of ink colours to match a specific colour requirement or PMS (Pantone Matching System) standard.
DebossPushing sections of a label down in order to create a sunken effect.
Digital PrintPrinting that occurs without special stamps or plates.
DieA wood or metal form that cuts or stamps.
Die CutRefers to the cut that produces a label shape. In rectangles, it distinguishes rounded corners from the square corners common to butt cut labels and is a requirement for automatically applied labels.
Die LineThe outline of the die cut; often required to match artwork properly to the finished shape.
Direct ThermalImprinting process using heated pins to strike specially coated paper to produce an image.
EmbossPushing elements of a label up to create a textured, three-dimensional effect.
Estate #9A light cream coloured material offering a textured finish for wine and gourmet food labels.
Face MaterialTop layer of a label construction sometimes also called the substrate (i.e. paper, foil, mylar, vinyl, etc.).
FlexographicA style of printing that requires the creation of special, flexible plates to stamp ink onto the label material.
Foil StampingApplying foil by stamp onto a label to give it metallic elements.
Four Colour ProcessThe print combination of magenta, cyan(blue), yellow, and black in dot patterns called screens, to produce a variety of graphics, images, or photos in all the color shadings desired.
Halftone(s)The use of dots to create a lighter-shaded version of a base color.
Kraft A 100% recycled, light brown material that can be used to make labels.
Label LengthThe label’s dimension from one side to the other in the direction of the pull of the roll.
Label StockThe material that the label graphic is printed onto.
Label WidthThe label’s dimension from one side to the other in the direction from one edge of the roll to the other.
LaminateA shiny type of material that comes in different levels of gloss.
LinerThe silicone-coated base material used to facilitate release of the adhesive coated face while holding it together during printing, die cutting and automatic application.
MRepresents 1000 in the printing industry.
MatrixThe waste face material around the die cut edges of a label that is stripped away and discarded.
PerforationA series of cut and uncut areas used to aid in tearing, folding, or some other facilitation.
PlateThe raised surface, usually of photopolymer or rubber, which transfers the ink to print an image.
PMSPantone Matching System of color standards and matching, indicated by a universal number given to each specific color and shade.
RegistrationThe correct placement of all colors and copy within a label or one color to another.
Satin ClothA woven satin acetate cloth material that can be used for wine labels.
ScreensAny dot pattern used to produce various concentrations of color such as process, halftones, or gradients.
Thermal TransferImprinting process that uses heated pins against a transfer ribbon to image a paper or film substrate.
TintsSolid ink coverage on a label.
Tool/ToolingRefers not only to cutting dies but also other mechanicals such as cylinders, sheeters, blades, punches, etc.
UVStands for “Ultraviolet” which is a method of curing inks, coatings, and laminations by ultraviolet light.
VellumA 100% recycled label material that is not oil or water resistant.