Packaging and Design

What does your coffee say about you?

According to this light-hearted infographic, your coffee choice could be very telling. For us at Great Little Box, it’s the packaging that reveals the most.

Coffee is a billion dollar multi-national industry that has evolved to appeal to current trends and the mass consumer. With so much competition ensuring your brand is relevant and uses as much of your real estate marketing potential is key. Whether it be ‘employing’ your customer to be your billboard – toting your takeaway coffee cup around town, or encouraging upsell at the till point by strategically placing corrugated cardboard point of purchase displays. Great Little Box understands the importance of packaging your brand up in the right way.

In light of the infographic we stumbled across and our presence in Washington, the home of Starbucks; see if you can guess which brand of coffee we think best fits the following traits…and remember it’s just for fun!

You don’t follow the crowd and like to keep your coffee simple. You scoff at overpriced coffee.

You’re a loyalist. You’re likely to be an Apple advocate, who likes to keep up with popular trends.

You’re conscientious and friendly. You enjoy a brief chat with the barista in the morning.

You’re creative and imagine sipping coffee on a cobbled street in Europe. You like real coffee – the strong stuff.

You’re chilled and happy about life. You could be a hipster, businessperson, realtor or fashionista – but you all appreciate good coffee and good conversation.

Submit your answers to [email protected] for the chance to win a $25 gift card to a coffee store of your choice*. We will be revealing the answers on our Facebook page next week so stay tuned.

* Entries must be submitted before July 19, 2013 and a winner will be chosen at random.

Image courtesy of thedoghousediaries.com

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