Packaging and Design

Best Practices for E-Commerce Packaging in 2024

At this stage, e-commerce has been with us for decades. As a multi-billion-dollar industry, it’s no longer an up-and-coming market—it dominates! And as packaging experts, we have learned a thing or two about packaging the enormous flow of goods this industry facilitates. In 2024, these are the best packaging trends you must master in order to build a strong e-commerce business.

Eliminate Breakage
This is step one, and for obvious reasons. Shipping goods obviously comes with a set of challenges, with some products requiring delicate handling. A successful e-commerce transaction hinges on the ability of your packaging to shield the product until it safely reaches the customer’s hands—period! Ensuring the secure and prompt delivery of a product not only cuts down on return expenses but also fosters customer satisfaction.

Packaging Trends: Effective Cushioning to prevent damage

Utilizing materials like bubble wrap, packing peanuts, or air pillows can provide an effective cushion against potential damages. Conduct thorough testing of the product, packaging, and shock absorption mechanisms before shipping. In particular, running drop and vibration tests is essential to assess the durability and efficacy of the packaging.

Steer Clear of Excessive Packaging

You know what it’s like to get a big package with a tiny item wrapped in an absurd number of protective layers, right? It’s just not the way! Optimal packaging is tailored to the task, safeguarding the enclosed item efficiently. Communicate your dedication to minimizing waste and transportation emissions, fostering an eco-friendly image. Speaking of eco-friendliness…

Sustainability Matters

We talk about sustainability constantly. Part of the reason is because it’s a value that today’s customers increasingly expect retailers to adopt.

It’s crucial to assess the carbon impact of your packaging materials. Heavier and multi-layered packaging incurs a greater carbon cost. Packaging should strike a balance between being robust enough to safeguard its contents while remaining as lightweight as possible to minimize shipping costs and transportation emissions.


Additionally, consider the recyclability or compostability of your packaging design. Note that opting for multiple mixed materials may complicate recycling processes. Surprisingly, some traditional options are eco-friendly; corrugate, for instance, is easily recyclable and can be made from recycled materials. Take a step further by adopting compostable shipping materials, such as peanuts, that can be converted into soil in home compost bins or at commercial composting facilities.

Don’t Skimp on the Brand Experience

How does your “brand experience” unfold when you aren’t hosting customers in a physical retail environment? Creating a brand experience with impact for e-commerce requires careful consideration. A website with clear branding, exceptional customer service, and thoughtfully branded packaging contributes to a cohesive online experience. As you design packaging for e-commerce, integrating brand elements like logos or taglines goes a long way.


Think of your packaging as an invitation for future engagement. You can turn the act of unboxing into a delightful experience by incorporating coupons, thank-you notes, or free samples. This not only encourages customer loyalty but also builds anticipation for their next purchase.

Reduce Loss Through Excellent Labeling


The surge in home deliveries we’re seeing has a downside: the frustration caused by lost products. That’s why effective labeling is crucial. When crafting your packaging, prioritize user-friendly features for adding shipping addresses, return details, and any necessary barcodes or tracking information. Keep it simple but clear. Then, thoroughly test your packaging to ensure that labels adhere securely and remain intact throughout the shipping process. Guaranteeing legible and firmly attached labels not only mitigates delivery issues but also enhances the overall customer experience.

Final words

In the end, it makes a lot of sense to gauge the success of your packaging through customer feedback. Solicit opinions via surveys, reviews, and social media mentions. Analyzing data from customer surveys and packaging tests provides insights into how well your packaging aligns with customer expectations. That’s everything!

When creating a packaging design, consider all of the packaging trends we’ve listed. When you do that, packaging transcends being merely a means of shipping—it becomes a message conveying your values to the customer.

Have any questions or bright ideas about your e-commerce packaging? Please reach out and we’ll do some brainstorming!

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