Can you imagine your products packaged to suit the season of pumpkins, black cats, and kitschy monsters? You might want to try; it’s estimated that 8.4 billion is spent on Halloween each year. There’s potentially a big payoff to be had for investing into temporary Halloween-themed labels and packaging. And that goes for all brands, not just those selling confectionary.
After all, the National Confectioners Association estimates that 65% of shoppers will pick themed packaging over non-themed packaging during the Halloween season. Moreover, 60-70% of purchase decisions are made at the point of purchase, where your visual presentation (i.e., packaging) is powerfully influential.
But to make the investment worthwhile, you must ensure you’ve planned labels and packaging that will hit the mark. To that end, here are some helpful strategies for maximizing your impact this lucrative Halloween season.
Keep It Simple
The most obvious way to get in on the Halloween trend is to keep it simple and just incorporate orange and black—the holiday’s traditional colours—into your branding. And don’t forget that Halloween doesn’t necessitate cheesiness or kitsch. If your brand is high-end, you can use these colours tastefully in a way that aligns with your overall aesthetic. For example, if monsters aren’t a great fit for your brand, maybe colourful autumnal leaves are.
Try to create Halloween packaging that can be used afterward as decorations or costume accessories. For example, some brands are creating boxes that can double as jack-o-lanterns when they’re emptied out. And Burger King created a “spooky” version of its paper crown that customers could wear to Halloween parties.
Keep it On-Brand
In your eagerness to capitalize on the fun of the season, don’t forget to do it in a way that aligns with the brand identity your customers know and love. This can be a delicate balance, and not every company strikes it successfully.
Leverage Social Listening
Your Halloween-themed packaging represents a great opportunity to capitalize on sales-driving trends. Use social listening tools like Hootsuite ® or Sprout Social® to learn about what’s trending and whether those trends spark ideas for you. For example, if girls’ superhero costumes are trending, is there a logical, on-brand way to reflect that in your packaging?
Choose Sustainable Materials
Did you know that 62% of consumers are more likely to buy from brands using sustainable packaging materials? So, if you’re going to create temporary packaging for the Halloween season, ensure you’re doing your best to choose recycled or environmentally friendly materials. It makes a difference to your customers.
Use Eyes in the Design
It might sound strange, but it’s true: using designs with eyes naturally attracts attention to a product. It seems humans are wired to make eye contact with each other, so if you use a character on your packaging, shoppers are more likely to take notice.
Make it Stand Up
If possible, choose packaging—like folding carton boxes, for example—that will stand up on a shelf. This is a simple but effective strategy for making your product pop out in a sea of Halloween-themed choices.
If you’ve never considered capitalizing on the consumer boom that Halloween represents, it’s time to start imagining the possibilities. From adding a pop of orange to designing a jack-o-lantern box, there are so many ways to stand out and boost sales this spooky season.
We love custom projects at Great Little Box Company/Ideon Packaging (GLBC). If you have questions about how to pull off creative, affordable, and effective Halloween-themed labels or packaging, reach out!