Customer Stories, Food & Beverage

Glory Juice Co.: Organic, Cold-Pressed, and Always Purposeful

There’s something about businesses created by groups of friends. Idealism, passion, purpose…so often these elements are in the mix. Glory Juice Co., the Vancouver-based makers of organic juices, nut and seed mylks, and ready-to-blend smoothies are no exception.

The founders’ idea was simple: “bring better nutrition to their lives and share it with others,” explains Retail Operations Manager Sydney Koby. They figured the best way to do that was by focusing on juice. But not just any juice; theirs would be made according to quality standards that go far beyond the stuff of “juice cleanse” fads.

“Everything we create is 100% organic,” says Sydney. “That means that we’re sourcing all certified organic fruits, vegetables, nuts and other ingredients. No preservatives, or things that you don’t want to be putting in your body. No refined sugar or added water. We’re locally owned and operated. Our juice and food kitchens are located in the heart of Vancouver.”

Key to the Glory Juice difference is cold-pressing. It’s a term that gets thrown around these days, but what exactly does the process involve—and what does it deliver?

Cold-pressing allows for the easy assimilation of essential vitamins and nutrients. This is different from centrifugal juicers, which result in the oxidation and a loss of health properties of the produce thanks to the higher temperatures the process requires.”

Glory Juice Label with healthy fruit ingredients
Glory Juice Co.: Organic, Cold-Pressed, and Always Purposeful

Because Glory Juice customers know they’re getting the most nutritionally dense juice on the market, they are a particularly loyal group. This was a tremendous asset during the COVID-19 pandemic, which forced the company to do quite a bit of unanticipated restructuring.

“At the start of the pandemic, we had five cafes and we had to shut down two of them. But fortunately, we started doing more online sales and that helped a lot.”

Of course, pivoting to an online focus brought a whole host of problems to solve. Chief among these were the logistics of home delivery.

“We had a fresh product that needs to be refrigerated being delivered all around the Lower Mainland. There was a lot of trial and error. But we have a great team and we just focused on customer service. When we made mistakes, we always made up for it. One of the benefits of being a smaller company is having the flexibility to treat people well.”

All in all, Sydney says that the team is feeling positive because the restructuring has made the company stronger. “We’ve shuffled our offerings, and people keep coming back for more. So, we’re coming out of this better, and ready to grow.”

Glory Juice organic juice cleanse subscription box
Glory Juice Co.: Organic Juice Cleanses

To keep Glory Juice fans engaged and excited, maintaining a strong brand identity is essential. As the company’s label supplier, Great Little Box Company/Ideon Packaging (GLBC) does its part to deliver a top-tier brand experience.

“Glory Juice customers expect a high-quality product. So, we need our packaging to look really good. GLBC allows us to exceed this expectation. And they always deliver on quality and customer support. We can rely on them for all our label needs. They’re really supportive and responsive.”

Glory Juice labelled products with insulated bag
Glory Juice Co.: Organic Cold-Pressed Juice, Nut Butter, and Glory Granola

With COVID-19 having changed—but not compromised—the company, expansion is on the horizon. Sydney says that this growth will include “new and exciting products”, as well as a larger retail presence meaning “partnering with grocery stores.”

“Our vision is to grow in the coming years, allowing us to serve a wider audience, and get more 100% organic nutrients to our communities.” As big fans of what Glory Juice does, we’re honoured to be part of the mission.

 

 

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