Behind the Packaging: An Interview with Joan Wu – Structural Design

We are back with another interview for our Behind the Packaging blog series where we highlight employee and design professional Joan Wu. Joan began her journey 11 years ago as our prepress graphic designer and has now been a member of the structural design team for our Corrugated & Industrial Packaging Division for 3 years.

Behind the Packaging - Employee - Joan Wu - Structural Design
Behind the Packaging – Employee – Joan Wu – Structural Design

Why did you choose a career in design?

I chose a career in design because I like how it solves problems creatively!

What was your most successful packaging design and why?

I cannot say it is the most successful packaging design, but it is certainly one of the most impressive ones for me. One of our customers has a tray design that isn’t successful at Costco Japan which gave us the opportunity to help them come up with a better design that solves their structural stability issue. I was given a requirement of placing 1080 bottles in the trays that will be loaded on a 40×48 pallet with a maximum height of 72” and having all four sides accessible for consumers. In the end, I was able to present a feasible solution, design, and plan that satisfied the customer. Unfortunately, due to COVID-19, this order was delayed, but I am hoping to see it manufactured shortly.

As a designer, what catches your eye that makes a product pop from the shelves?

A unique shape that highlights the product and, of course, amazing graphics!

What brands or design products do you admire the most?

Like my other colleagues featured in this blog series – Apple products.

 Where do you get your packaging design inspiration from?

Usually from the stores I shop at. I am the type of person who would purchase items for cute packaging and not necessarily the product!

How do you approach a new project?

Communicate with those involved in the project (packaging specialists) to clarify the customer’s needs.

What do you like most about your job?

There is always something new for me to learn, the opportunity to tackle different challenges, and of course, working with my awesome team!

What is the most fun part of your job/working at GLBC?

The most fun part of my job is that there can be multiple solutions to one project/problem.