We are excited to bring you another interview for our Behind the Packaging Series. Today, we speak to Brett Priest who has been a part of our Great Little Box/Ideon Packaging (GLBC) family for 3 years and 6 months. As a member of the digital corrugated prepress team, Brett creates visual concepts that communicates into ideas that inspire consumers through images, words, or graphics on packaging and labels.
But in case you’ve missed our previous blogs where we’ve highlighted our design professionals from our prepress and structural design teams, scroll to the bottom to see the complete list of design professionals we had the opportunity to talk to and learn more about!
Without further ado, let’s get into this interview!
Why did you choose a career in design?
It allows you to create beautiful designs to share with the world. You get to create something from nothing, from a blank page to a stunning design with a message that could reach a massive audience.
What was your most successful packaging design and why?
As a new designer to the team I currently do mostly internal WOWS, but if I had to pick one the GLBC Summertime Beer Camper was really fun. I kept it simple, bold and bright, it looks like a beer camper you could spend a summer in.
As a designer, what catches your eye that makes a product pop from the shelves?
Colour is the best way to grab my attention, big, bright, and bold designs are always where I look first.
What brands or design products do you admire the most?
Apple products always look like they are from the future and closest a consumer can get to a time machine, what’s not to love?!
Adidas is also great, taking 3 stripes and becoming recognizable over the world. It’s not 2 stripes, not 4 stripes, it’s got to be 3.
Where do you get your packaging design inspiration from?
Co-workers, teachers, other designers, Behance, social media, tv, album art… google, google, google!
How do you approach a new project?
I try to learn as much as I can about who I will be designing for. Then I get started on the project and keep going and going until it looks awesome!
What do you like most about your job?
I get to use all my creativity! Despite the challenges it can bring, the reward of making a great design is incredible.
What advice would you give yourself 5 years ago regarding packaging design?
Go to school sooner, always stay open to new ideas, and keep learning!
What is the most fun part of your job/working at GLBC?
Becoming a great designer and working with an incredible team is the most fun part of my job.
Links to Other Interviews:
Graphics: Chase McNabb
Prepress: Jim Davison, Vick Kumar, Chris Kernel , Brett Priest
Structural Design: Cody Kendall, Toby Harper