The world of spirits can best be described with one word: diversity. There are so many kinds of liquor buyers, and an aesthetic to attract each one of them. And the marketing element that captures a liquor brand’s aesthetic above all else is the label and the design. When it comes to winning brand fans … Continued
Can you imagine your products packaged to suit the season of pumpkins, black cats, and kitschy monsters? You might want to try; it’s estimated that 8.4 billion is spent on Halloween each year. There’s potentially a big payoff to be had for investing into temporary Halloween-themed labels and packaging. And that goes for all brands, … Continued
The Government of Canada has made some changes to the food labels and fact tables over the past couple of years. Whether you are a consumer or part of the food industry, the amendments have changed the way labels are written and read. While the entire process will be completed over the next couple of years, consumers have already noticed some … Continued
Were advent calendars part of your holiday season as a child? Do you have fond memories of those enchanting little doors and the excitement you felt waiting each day to see what was behind them? An advent calendar provides a meaningful, month-long experience. And the best packaging design work is all about the consumer’s experience. … Continued
As mentioned in Part One of our series, the Government of Canada has been making some changes to the food labels and fact tables. Whether you are a consumer or part of the food and beverage industry, the amendments have changed the way labelling is written and read. While the entire process has been rolled … Continued
The Government of Canada has been making improvements to the food labels and fact tables, therefore, implementing new labelling requirements. Whether you are a consumer or part of the food industry, the amendments have progressively changed the way labels are written and read. With a five-year transition period ending on December 14th, 2021 that has … Continued
Does a label have the power to make or break your product? If so, what exactly is it about a label that can drive sales, instill brand recognition, and win loyal customers? Far from being a glorified sticker, a label does heavy-lifting when it comes to successfully marketing your products. This is how. Types of … Continued
The power of seasonal merchandising and the seasonal product—from the Christmas-themed to the pumpkin-spiced—is undeniable. And part of harnessing that power is presenting the product strategically. Point of purchase (POP) displays, especially ones featuring leading-edge digital printing, can factor quite successfully into that strategy. On special occasions and during holidays, sales are yours for the … Continued
Product Labels – they’re just basically simple stickers, right? In fact, a label is a highly customizable piece of the packaging puzzle, made up of at least four layers. You choose different types of components to make up these layers in order to best serve your product. So, what are these layers, and what considerations … Continued
In our Cider Guide, we’ll cover everything from planning your cider brand to translating that vision into packaging that pops. At Great Little Box Company/Ideon Packaging (GLBC), we love seeing a client’s success bolstered by fantastic branding. And in the rapidly expanding world of cider, a strong brand is becoming especially essential. The cider market … Continued