Are you tasked with designing a wine label or hiring a designer to do it for you? If so, do you know what you need to do to compel customers to pick up your bottle from the shelf? After all, that’s what designing a wine label is all about: nailing the details that make your … Continued
This is Part Five of a series telling the (fictional but familiar-to-us) story of Alana Marshall and Jacob Franchi, co-founders of a small spirited cocktail mix company. To catch up on the blog series, scroll down for all of the links. We wanted to tell Alana and Jacob’s story for one good reason: to support … Continued
This is Part Four of a series telling the (fictional but familiar-to-us) story of Alana Marshall and Jacob Franchi, co-founders of a small cocktail mix company. (Here’s Part One, Part Two, and Part Three). Why tell this particular story? Well, because we’ve worked with thousands of entrepreneurs, we’re pretty intimately familiar with what they go … Continued
This is Part Three of a series telling the (fictional but familiar-to-us) story of Alana Marshall and Jacob Franchi, co-founders of a small cocktail mix company. We cover their whole journey, including their big idea, start-up experience, partnership with retail/distribution, rise to success, and expansion. (Here’s Part One and Part Two!). We decided to create … Continued
RICHMOND, B.C., 2021 — Great Little Box Company/ Ideon Packaging (GLBC) is proud to announce they have won 2nd place at the Tag and Label Manufacturers Institute (TLMI) 44th Annual Label Awards Competition. The TLMI Annual Awards Competition aims to stimulate innovative printing and to recognize technical achievement in all areas of the narrow web … Continued
This is Part 2 of a series telling the (fictional but familiar-to-us) story of Alana Marshall and Jacob Franchi, co-founders of a small start-up cocktail mix company. (Read Part One here !) Why are we telling this story? Well, we know that a lot of entrepreneurs who go on to have a lot of success … Continued
Thinking about starting a business? Is there an entrepreneurial flame in you that just won’t die? Are you wondering about what the nitty-gritty of this packaging journey might look like? Well, obviously, we are labels and packaging people. So, we can tell you exactly what the labels and packaging part of starting up and growing … Continued
VANCOUVER, B.C., July 5, 2022 — Great Little Box Company Ltd./Ideon Packaging (GLBC) announced today that it has won Silver in the Foil & Specialty Effects Association (FSEA) 29th Annual Gold Leaf Awards. Judged on design, execution and level of difficulty, this annual award competition consistently draws entries from around the world and is committed … Continued
The label: it’s your all-important opportunity to seize attention, compel purchases, and win brand fans for the long run. It’s no wonder that just about every aspect of designing a craft beer label requires careful consideration. The size and shape of your label is no exception! With beer cans or bottles, you don’t have a … Continued
The Most Captivating Food Packaging Trends in 2022 We’ve always been told not to judge a book by its cover, but it turns out that we’re all very quick to judge packaging. In fact, research by Ipsos shows us that 72% of shoppers surveyed are influenced by a product’s packaging when they are trying to … Continued