Packaging and Design

A Label Design Guide for Distilleries
Labels

A Label Design Guide for Distilleries

The world of spirits can best be described with one word: diversity. There are so many kinds of liquor buyers, and an aesthetic to attract each one of them. And the marketing element that captures a liquor brand’s aesthetic above all else is the label and the design. When it comes to winning brand fans … Continued

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part Three
Hot off the Press, Industry News, Labels

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part Three

The Government of Canada has made some changes to the food labels and fact tables over the past couple of years. Whether you are a consumer or part of the food industry, the amendments have changed the way labels are written and read.  While the entire process will be completed over the next couple of years, consumers have already noticed some … Continued

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part One
Hot off the Press, Industry News, Labels

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part One

The Government of Canada has been making improvements to the food labels and fact tables, therefore, implementing new labelling requirements. Whether you are a consumer or part of the food industry, the amendments have progressively changed the way labels are written and read. With a five-year transition period ending on December 14th, 2021 that has … Continued

Marketing Your Products: What Role Does Your Labels Play?
Labels

Marketing Your Products: What Role Does Your Labels Play?

Does a label have the power to make or break your product? If so, what exactly is it about a label that can drive sales, instill brand recognition, and win loyal customers? Far from being a glorified sticker, a label does heavy-lifting when it comes to successfully marketing your products. This is how. Types of … Continued

Seasonal Merchandising Works – Now, Make it Work Even Better
Packaging and Design

Seasonal Merchandising Works – Now, Make it Work Even Better

The power of seasonal merchandising and the seasonal product—from the Christmas-themed to the pumpkin-spiced—is undeniable. And part of harnessing that power is presenting the product strategically. Point of purchase (POP) displays, especially ones featuring leading-edge digital printing, can factor quite successfully into that strategy. On special occasions and during holidays, sales are yours for the … Continued

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