The Government of Canada has made some changes to the food labels and fact tables over the past couple of years. Whether you are a consumer or part of the food industry, the amendments have changed the way labels are written and read. While the entire process will be completed over the next couple of years, consumers have already noticed some … Continued
Were advent calendars part of your holiday season as a child? Do you have fond memories of those enchanting little doors and the excitement you felt waiting each day to see what was behind them? An advent calendar provides a meaningful, month-long experience. And the best packaging design work is all about the consumer’s experience. … Continued
As mentioned in Part One of our series, the Government of Canada has been making some changes to the food labels and fact tables. Whether you are a consumer or part of the food and beverage industry, the amendments have changed the way labelling is written and read. While the entire process has been rolled … Continued
To conclude our “Behind the Packaging” series, our last interview is with Chris Kernel, a digital corrugated prepress team member. Chris has been with Great Little Box/Ideon Packaging (GLBC) for 3.5 years and has been a graphic designer for 5 years. Like fellow digital prepress team member Brett Priest, Chris conceptualizes visuals that inspire and can communicate those ideas through graphics on packaging … Continued
We continue with our “Behind the Packaging” series with an interview from Chase McNabb who is a valued member of our Great Little Box/Ideon Packaging (GLBC) family. Five years ago, Chase began his packaging journey with us in prepress and moved onto a Senior Graphic Artist position. Currently, Chase is our Graphics Team Lead and … Continued
We are excited to bring you another interview for our Behind the Packaging Series. Today, we speak to Brett Priest who has been a part of our Great Little Box/Ideon Packaging (GLBC) family for 3 years and 6 months. As a member of the digital corrugated prepress team, Brett creates visual concepts that communicates into … Continued
The Government of Canada has been making improvements to the food labels and fact tables, therefore, implementing new labelling requirements. Whether you are a consumer or part of the food industry, the amendments have progressively changed the way labels are written and read. With a five-year transition period ending on December 14th, 2021, consumers have … Continued
Does a label have the power to make or break your product? If so, what exactly is it about a label that can drive sales, instill brand recognition, and win loyal customers? Far from being a glorified sticker, a label does heavy-lifting when it comes to successfully marketing your products. This is how. Types of … Continued
The power of seasonal merchandising and the seasonal product—from the Christmas-themed to the pumpkin-spiced—is undeniable. And part of harnessing that power is presenting the product strategically. Point of purchase (POP) displays, especially ones featuring leading-edge digital printing, can factor quite successfully into that strategy. On special occasions and during holidays, sales are yours for the … Continued
We are back with another interview for our Behind the Packaging blog series where we highlight employee and design professional Joan Wu. Joan began her journey 11 years ago as our prepress graphic designer and has now been a member of the structural design team for our Corrugated & Industrial Packaging Division for 3 years. … Continued