We wrote five posts (Here’s Part One, Part Two, Part Three, Part Four, and Part Five) to tell the technically fictional but quite realistic story of Sarah Thompson and David Miller and their craft beer packaging journey. Over the course of these five posts, they go from idealistic beer lovers to owners of a growing … Continued
This is Part Five of a series about the (fictional yet true-to-life) story of Sarah Thompson and David Miller, co-founders of a craft beer brand. (Here’s Part One, Part Two, Part Three, and Part Four!) We wrote this series to give a helpful nudge to budding craft beer entrepreneurs. We know that a lot of … Continued
This is Part Four of a series about the (technically fictional but truly realistic) story of Sarah Thompson and David Miller, co-founders of a craft beer brand and their journey with craft beer brand packaging. (Here’s Part One, Part Two, and Part Three!) We were inspired to create this series as a way of supporting … Continued
Craft Beer Packaging Solutions: Packaging Journey, Part Three This is Part Three of a series telling the (technically fictional but very true-to-life) story of Sarah Thompson and David Miller, co-founders of a craft beer brand and their journey. (Here’s Part One and Part Two!) This series exists because we wanted a way to help budding … Continued
This is Part 2 of a series telling the (technically fictional but very true to life) story of David Miller and Sarah Thompson, founders of a craft beer brand. (Read Part One here!) We invented this story series based on the experiences of our many craft beer clients. The idea is to give budding entrepreneurs … Continued
Are you a craft brewing enthusiast who dreams about going pro? Does the idea of starting up your own brewery and creating your craft beer packaging excite you almost as much as it scares you? Are you curious about what launching a craft beer brand might look like? We know a lot of people just … Continued
There’s no doubt about it: 2023 is proving to be a challenging year for many of us. How challenging? We do know that the volume of global trade is set to grow 2.3% this year, and that’s well below the rates we saw before the pandemic. With sales down, it might feel tempting to invest … Continued
There’s no looking back: e-commerce’s steady march towards relevance is picking up steam and it’s time to get your product packaging as online-ready as possible. In fact, forecasters are saying that e-commerce sales will account for 23% of all retail sales as early as 2025. So, are your e-commerce labels designed to drive sales, build … Continued
For years, e-commerce and packaging had been growing at a steady clip of about 4%—and then the pandemic happened, and that growth surged, reaching 30% in some national economies. In 2021, e-commerce accounted for 5.2 trillion US dollars around the world. And it looks like we’re only getting started. Statista forecasts that this figure will … Continued
If you work in the seafood industry, you know that the market for prawns is poised to grow significantly over the next few years. After the disruptions of COVID-19, the business of cultivating and selling these remarkably nutritious crustaceans finally rebounded, thanks to recent developments in the industry. An emerging demand for healthy, protein-rich food … Continued