Category: Packaging and Design

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part Three

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part Three

The Government of Canada has made some changes to the food labels and fact tables over the past couple of years. Whether you are a consumer or part of the food industry, the amendments have changed the way labels are written and read.  While the entire process will be completed over the next couple of years, consumers have already noticed some … Continued

All About Branded Advent Calendar Packaging

All About Branded Advent Calendar Packaging

Were advent calendars part of your holiday season as a child? Do you have fond memories of those enchanting little doors and the excitement you felt waiting each day to see what was behind them? An advent calendar provides a meaningful, month-long experience. And the best packaging design work is all about the consumer’s experience. … Continued

Behind the Packaging: An Interview with Chris Kernel – Digital Prepress

Behind the Packaging: An Interview with Chris Kernel – Digital Prepress

To conclude our “Behind the Packaging” series,  our last interview is with Chris Kernel, a digital corrugated prepress team member. Chris has been with Great Little Box/Ideon Packaging (GLBC) for 3.5 years and has been a graphic designer for 5 years.   Like fellow digital prepress team member Brett Priest, Chris conceptualizes visuals that inspire and can communicate those ideas through graphics on packaging … Continued

Behind the Packaging: An Interview with Chase McNabb – Graphics

Behind the Packaging: An Interview with Chase McNabb – Graphics

We continue with our “Behind the Packaging” series with an interview from Chase McNabb who is a valued member of our Great Little Box/Ideon Packaging (GLBC) family. Five years ago, Chase began his packaging journey with us in prepress and moved onto a Senior Graphic Artist position. Currently, Chase is our Graphics Team Lead and … Continued

Behind the Packaging: An Interview with Brett Priest – Prepress

Behind the Packaging: An Interview with Brett Priest – Prepress

We are excited to bring you another interview for our Behind the Packaging Series. Today, we speak to Brett Priest who has been a part of our Great Little Box/Ideon Packaging (GLBC) family for 3 years and 6 months. As a member of the digital corrugated prepress team, Brett creates visual concepts that communicates into … Continued

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part One

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part One

The Government of Canada has been making improvements to the food labels and fact tables, therefore, implementing new labelling requirements. Whether you are a consumer or part of the food industry, the amendments have progressively changed the way labels are written and read. With a five-year transition period ending on December 14th, 2021, consumers have … Continued

Marketing Your Products: What Role Does Your Labels Play?

Marketing Your Products: What Role Does Your Labels Play?

Does a label have the power to make or break your product? If so, what exactly is it about a label that can drive sales, instill brand recognition, and win loyal customers? Far from being a glorified sticker, a label does heavy-lifting when it comes to successfully marketing your products. This is how. Types of … Continued

Seasonal Merchandising Works – Now, Make it Work Even Better

Seasonal Merchandising Works – Now, Make it Work Even Better

The power of seasonal merchandising and the seasonal product—from the Christmas-themed to the pumpkin-spiced—is undeniable. And part of harnessing that power is presenting the product strategically. Point of purchase (POP) displays, especially ones featuring leading-edge digital printing, can factor quite successfully into that strategy. On special occasions and during holidays, sales are yours for the … Continued