When it comes to branding and marketing, Gradient Beverages has the best kind of problem: they are so innovative that their product requires some explanation. Gradient is a “gradually reducing alcohol system”, and when they started up in 2020, they were the first of its kind. Because of this, creating a Point of Purchase (POP) … Continued
It is easy for Jeff Barringer and Danise Lofstrom to identify what they enjoy most about running Bruinwood Estate. Their particularly adventurous distillery, located on a five-acre property in Roberts Creek, BC, is most fun when they have guests over to sample spirits. That’s when they get to see those guests’ eyes light up with … Continued
What’s the flavour that takes you all the way back to childhood? Was it a freezie, a candy, a soda? Were you a creamsicle fan, or more of a root beer enthusiast? Chances are, Wize Spirits Co. has made a beverage out of your fondest sticky-fingered memories. Wize is a vodka soda company with a … Continued
Olé Cocktail Co.’s founders are classic entrepreneurs, and classic entrepreneurs love to ask questions. In their pursuit of answers, a new product just might come into being. In Olé’s case, that product was Canada’s first premium tequila-based cocktail in a can. “We were just so curious why there weren’t any tequila canned drinks using real … Continued
To be a founder, you need to have a certain level of intensity, over the top commitment. Kashmir Birk of Lucid Spirits Distilling Co. fits that bill and then some. When you ask him to tell the origin story of his distillery, he paints a picture of adversity that few would willingly experience. “For years, … Continued
Saanichton, Vancouver Island’s DEVINE Distillery found its niche gradually—and now that it has, the accolades are starting to ramp up. Most significantly, in 2021, they were named Artisanal Distillery of the Year at the Canadian Whisky Awards. “That was a huge surprise for us,” says Head Distiller Kevin Titcomb. “We were celebrating the awards for … Continued
Cosmo fans know: when you’re craving that iconic pink and bubbly drink, nothing else will do. And why shouldn’t you be able to indulge at any given moment—even, say, during an international flight? That was Olivia Lovenmark’s thinking at least. On a flight home to Vancouver from New York, she figured, “Somebody should bottle cosmopolitans.” … Continued