A cup of coffee is always a wonderful thing. But a cup of coffee that represents environmental sustainability and a fair income for farmers is something very special indeed. That’s the critical difference behind Level Ground Coffee. And that’s the difference that this Victoria, BC-based company has been creatively communicating since 1997. It’s likely that … Continued
Ask Ashley Paterson—founder of the plant-based, low-sugar gummy candy company Healthy Hippo Naturals—to tell you about Monk Fruit and you’ll experience pure enthusiasm. Monk Fruit Juice Concentrate is the only sweetener used in Healthy Hippo Naturals and after a run down from Ashley, you’ll understand why. “Monk Fruit? I could go off! I discovered it … Continued
Francesca Raleigh, Herbaland Naturals’ Marketing Lead, is very clear on what distinguishes her company: community, sustainability, and inclusivity. Founded by an immigrant couple in 2009, the natural product company is best known for its vitamin gummies. But Herbaland doesn’t just make and sell products; they make a positive social impact at every possible turn. “Sustainability … Continued
When your brand was launched by a real-life legend, you shouldn’t take a rebrand lightly. TIME Family of Wines certainly did not. And neither did we, when we were tasked with creating their new 12-bottle carton and seasonal 4-bottle gift box. Who is the legend behind TIME? None other than Harry McWatters, famed Okanagan wine … Continued
Chiwis Chips founder Sarah Goodman, like many a backcountry enthusiast, has always been a fan of using her dehydrator to make snacks for expeditions. And as a nutritionist, she’s an even bigger fan of healthy snacks. One day, she had a bright idea. Why not try to make chips out of kiwis? When they came … Continued
The Allen family knows food. In fact, the Allen family has worked in food for three generations. The family members can claim over 80 years of experience in the industry. No wonder when Costco needed a new microwaveable soup, they reached out to the family patriarch, Bill. What do you do when you get a … Continued
Fit Foods Ltd. makes sports supplement products for athletes who are “all-in versus all-talk”. But what differentiates these athletes from the rest? Partly, it’s their willingness to invest in high-end supplementation—products like Fit Foods’ pre-workout product MUTANT® MADNESS ALL-IN. As they put it, “this ain’t no cheap stim.” When it comes to the supplementation market, … Continued
The team behind Strathcona Beer Company have been part of the neighbourhood for so long that they can remember when one of them was able to afford to buy a house there. That’s a big deal in Vancouver, a city with one of the most expensive housing markets in the world. “Twenty years ago, one … Continued
What if you owned a winery that was situated in a place so beautiful, so fertile, that the famed food critic James Barber once called it “Canada’s Provence”? What responsibility would you feel towards that land? If you’re the Turyk family, and the winery in question is Cowichan Valley’s Unsworth Vineyards, that sense of responsibility … Continued
In the craft beer industry, if you were one of the first out the gate, is that an advantage or a disadvantage? Russell Brewing Company, which opened up their award-winning doors in 1995, holds the distinction of being one of the original ten craft breweries in Greater Vancouver, BC. So, does that mean the Russell … Continued