Employee Stories

Beyond the Sales – Chase McNabb

Chase McNabb took an unconventional route to become a salesperson. Six years ago, he started out on the graphics team but the need to push himself further led him to sales. It was just 7 months ago that Chase became a packaging specialist with the Corrugated & Industrial Packaging Division, and he’s already hit the President’s Club. That’s what fresh vision and enthusiasm can do.

corrugated packaging specialist posing in front of greenery
Beyond the Sales: Corrugated Packaging Specialist- Chase McNabb

Why did you choose a career in sales?

I was always creative, so I enjoyed producing artwork and graphics. I began my packaging journey as the Graphics Team Leader at Ideon Packaging. Five years into my position, I felt like I accomplished everything that I wanted to achieve in my role, but I still wanted to continue working at Great Little Box Company/Ideon Packaging (GLBC). The most important thing for me was finding a career in the right trajectory that could maintain the high levels of energy that I always have. So, the next best step for me to grow within the company and to achieve my own personal goals was to become a packaging specialist. This role still enables me to be creative, allows me to be my own boss, and to interact with a large scope of people which I really like.

What are some keys to your success as a salesperson in the packaging industry?

The most important thing in any sales job no matter what you’re selling is this: it’s not just about the sale, but about the relationships that you build. There’s a great quote: “People don’t like being sold but people like shopping with friends”. Basically, the idea behind this is to shop with your customer and help them find the proper solution for their packaging needs. Plus, it’s way more fun that way!

What interests you most about being in the Corrugated division?

Literally: everything! Products need packaging and the options are endless. I have a wide range of customers from various industries, so presenting our offerings and helping find a solution on a day-to-day basis is a lot of fun!

Also learning what is being produced/manufactured locally has been so interesting and has helped me broaden my knowledge of all of the industries!

What do you find most rewarding about being in sales?

It’s very satisfying to work on a project with a customer. To see the actual product in a grocery store, for example, is very rewarding!

In sales, what tends to be your biggest challenge and how do you overcome this?

Prospecting. I had to learn to trust the process on how to build relationships with new customers.

How did COVID-19 impact your role as a packaging specialist and how did you cope? What were some things you learned?

Not being able to communicate with my customers face to face on a daily basis was a big change. Like everyone else, I had to pivot and keep checking in on customers with phone calls and emails.

What advice would you give yourself 5 years ago regarding sales?

Don’t be afraid to jump in! It’s okay to make mistakes and to learn – that’s how you improve and expand your knowledge.

What is your favourite memory at GLBC/Ideon Packaging?

My second year at Ideon Packaging, I entered my name into a raffle at the Holiday Party and won a trip of my choice (Mexico) with spending money.

I’ve only been with GLBC for a short time but having the opportunity to become a packaging specialist within the company has been quite amazing.



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