Author: Mayghan Wu

Seasonal Merchandising Works – Now, Make it Work Even Better

Seasonal Merchandising Works – Now, Make it Work Even Better

The power of seasonal merchandising and the seasonal product—from the Christmas-themed to the pumpkin-spiced—is undeniable. And part of harnessing that power is presenting the product strategically. Point of purchase (POP) displays, especially ones featuring leading-edge digital printing, can factor quite successfully into that strategy. On special occasions and during holidays, sales are yours for the … Continued

Product Labels: How to Choose the Right Components for your Product

Product Labels: How to Choose the Right Components for your Product

Product Labels  –  they’re just basically simple stickers, right? In fact, a label is a highly customizable piece of the packaging puzzle, made up of at least four layers. You choose different types of components to make up these layers in order to best serve your product. So, what are these layers, and what considerations … Continued

Mountain Munchies Case Study: Branded Packaging for an Expanding Presence

Mountain Munchies Case Study: Branded Packaging for an Expanding Presence

When a product is gaining major buzz, its packaging must match expectations. Mountain Munchies Inc. is such a product—and we’re happy to be helping them smooth their way to market omnipresence with shipping boxes that fulfill the hype. Essentially, Mountain Munchies Inc. is a dream come true. Using patented technology, the company has created a … Continued

Cider Guide to Creating Intentional and Powerful Brands

Cider Guide to Creating Intentional and Powerful Brands

In our Cider Guide, we’ll cover everything from planning your cider brand to translating that vision into packaging that pops. At Great Little Box Company/Ideon Packaging (GLBC), we love seeing a client’s success bolstered by fantastic branding. And in the rapidly expanding world of cider, a strong brand is becoming especially essential. The cider market … Continued

Behind the Packaging: An Interview with Vick Kumar – Prepress

Behind the Packaging: An Interview with Vick Kumar – Prepress

We are excited to bring you another interview in our prepress and structural design team series where we give you an inside look into the minds of our Great Little Box/Ideon Packaging’s (GLBC) team. If you didn’t catch our first interview of the series, click here! Today, we speak with Vick Kumar who is a … Continued