A Short Yet Comprehensive Guide to Cider Labels

It’s easy to understand why cider is on the rise. It’s a gluten-free alternative that has just as much variation and complexity as its counterparts in beer and wine. As an antioxidant-rich beverage, it even boasts certain health benefits. That might be why its global market size is currently larger than 5 billion dollars and growing at a brisk annual 3.34%. Given these compelling statistics, you might find yourself tempted to venture into the cider market, whether by launching a new brand or expanding an existing one. If you fall into the latter category, you’re definitely not alone. That’s exactly why nailing your cider labels and packaging is so important—it’s one of your best chances to break out from the crowd. And as label and packaging experts, we’re here to guide you through the intricacies of creating labels tailored for cider.

Here’s a comprehensive overview of designing and manufacturing your cider labels.

Essential Requirements for Cider Labels

Let’s begin with the fundamental details legally mandated for cider labels. These include:

  1. Brand name
  2. Class (e.g., cider) and type designation (e.g., hard cider) in both French and English
  3. Alcohol content (e.g., 7% alcohol content) in both French and English, prominently displayed
  4. Company name
  5. Net content (355 ml)
  6. Ingredients listed in both French and English
  7. Allergens, gluten sources, and sulphites exceeding 10 ppm, disclosed in both French and English
  8. Nutrition facts (e.g., 150 calories) in both French and English

Regulations governing the labelling of alcoholic beverages are overseen by the Canadian government. If you want more details, comprehensive guidelines are found here.

Sizing Your Cider Labels

Your cider may be packaged in 355 ml or 473 ml cans or bottles, with variations in shape. So, selecting appropriate label sizes can be a little tricky; that’s why we made this visual guide, pictured below. Hot tip: if your cider is available in both can sizes, opting for a label design that suits both can dimensions can lead to significant cost savings.


Selecting the Right Materials

Given the wild journey alcohol beverage cans endure—long-distance transportation, wet conditions, rough handling, exposure to varying temperatures—label durability is important. And durability comes from your choice of label materials. Here are your options.

– Gloss Lamination: Enhances the label’s visual appeal with a brilliant finish and added thickness.

– Matte Lamination: Provides a subtle, natural appearance, offering a distinctive alternative to gloss.

– Spot UV: Adds a glossy finish to select areas, creating a captivating 3D effect.

– Foil Stamp: Infuses a luxurious touch, making your label stand out with metallic foil accents.

Designing Your Cider Labels

While many design principles apply universally to alcoholic beverage labels, cider labels have their nuances. It’s essential to:

– Reflect the Experience: Capture the fizzy, fruity essence of cider by emphasizing its refreshing and enjoyable nature.

– Nod to Tradition: Cider is one of the oldest forms of alcoholic beverage in the world, and it might make sense to celebrate that tradition in your branding.

– Highlight Your Differentiation: Showcase what sets your cider apart, whether through unique flavors or artisanal craftsmanship.

– Harness Artwork: Consider employing custom artwork that resonates with your beverage’s themes—this will elevate your brand instantly.

These guidelines offer a strong foundation for designing functional, legally compliant cider labels that will draw attention to your brand. Any questions? Please don’t hesitate to reach out. We’re passionate about discussing the nuances of label design and production—especially with our friends in the fun and dynamic world of cider-making.


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