We are excited to bring you another interview for our Behind the Packaging Series. Today, we speak to Brett Priest who has been a part of our Great Little Box/Ideon Packaging (GLBC) family for 3 years and 6 months. As a member of the digital corrugated prepress team, Brett creates visual concepts that communicates into … Continued
A Cinnzeo roll is a special kind of experience. Freshly baked, swirled with their special Dragon cinnamon and brown sugar blend, then topped with cream cheese icing; it’s hard not to smile when you get one. “It’s joyful,” says Cinnzeo Bakery Café CEO Brad Turner. “We know it’s a treat and we’re not ashamed of … Continued
The Government of Canada has been making improvements to the food labels and fact tables, therefore, implementing new labelling requirements. Whether you are a consumer or part of the food industry, the amendments have progressively changed the way labels are written and read. With a five-year transition period ending on December 14th, 2021 that has … Continued
Does a label have the power to make or break your product? If so, what exactly is it about a label that can drive sales, instill brand recognition, and win loyal customers? Far from being a glorified sticker, a label does heavy-lifting when it comes to successfully marketing your products. This is how. Types of … Continued
Vancouver Island Brewing, like so many of our West Coast partners, is an iconic brand that is tremendously committed to sustainability. Because that’s one of our core values as well, there’s a particular magic that occurs when we collaborate on sustainability-focused projects. Vancouver Island Brewing’s Pod Pack, which includes the folding carton we designed, is … Continued
When Zac Brown and Julie Powell took ownership of Alderlea Vineyards in 2017, it was already one of Vancouver Island’s oldest and most respected vineyards. Former owners Roger and Nancy Dosman had “laid it out meticulously,” says Julie. “It was a very healthy vineyard that produced wine with a great reputation.” And it was clear … Continued
The power of seasonal merchandising and the seasonal product—from the Christmas-themed to the pumpkin-spiced—is undeniable. And part of harnessing that power is presenting the product strategically. Point of purchase (POP) displays, especially ones featuring leading-edge digital printing, can factor quite successfully into that strategy. On special occasions and during holidays, sales are yours for the … Continued
We are excited to introduce you to another design professional for our “Behind the Packaging” Blog series. Today we speak to Toby Harper who is a member of our Structural Design team, Corrugated & Industrial Packaging Division at the GIC Location and has been with GLBC for one year. Overall Toby has been a Structural Packaging … Continued
Product Labels – they’re just basically simple stickers, right? In fact, a label is a highly customizable piece of the packaging puzzle, made up of at least four layers. You choose different types of components to make up these layers in order to best serve your product. So, what are these layers, and what considerations … Continued
In many ways, the Scenic Road Cider Co. story is a classic one in their industry. A group of friends started inspiring each other to change course, and build something new. In the case of dual husband-and-wife teams, the Johals and the Sebastians, that “something new” was a cidery on a property with decades of … Continued