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Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part One
Hot off the Press, Industry News, Labels

Changing the Food Tables: New Labelling Requirements to Help Consumers Make Informed Food Choices – Part One

The Government of Canada has been making improvements to the food labels and fact tables, therefore, implementing new labelling requirements. Whether you are a consumer or part of the food industry, the amendments have progressively changed the way labels are written and read. With a five-year transition period ending on December 14th, 2021 that has … Continued

Marketing Your Products: What Role Does Your Labels Play?
Labels

Marketing Your Products: What Role Does Your Labels Play?

Does a label have the power to make or break your product? If so, what exactly is it about a label that can drive sales, instill brand recognition, and win loyal customers? Far from being a glorified sticker, a label does heavy-lifting when it comes to successfully marketing your products. This is how. Types of … Continued

Alderlea Vineyards: Taking Local as Far as it Goes
Customer Stories, Wine

Alderlea Vineyards: Taking Local as Far as it Goes

When Zac Brown and Julie Powell took ownership of Alderlea Vineyards in 2017, it was already one of Vancouver Island’s oldest and most respected vineyards. Former owners Roger and Nancy Dosman had “laid it out meticulously,” says Julie. “It was a very healthy vineyard that produced wine with a great reputation.” And it was clear … Continued

Seasonal Merchandising Works – Now, Make it Work Even Better
Packaging and Design

Seasonal Merchandising Works – Now, Make it Work Even Better

The power of seasonal merchandising and the seasonal product—from the Christmas-themed to the pumpkin-spiced—is undeniable. And part of harnessing that power is presenting the product strategically. Point of purchase (POP) displays, especially ones featuring leading-edge digital printing, can factor quite successfully into that strategy. On special occasions and during holidays, sales are yours for the … Continued

Product Labels: How to Choose the Right Components for your Product
Labels

Product Labels: How to Choose the Right Components for your Product

Product Labels  –  they’re just basically simple stickers, right? In fact, a label is a highly customizable piece of the packaging puzzle, made up of at least four layers. You choose different types of components to make up these layers in order to best serve your product. So, what are these layers, and what considerations … Continued

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