Like all other segments in the alcoholic beverages industry, wine is riding waves of change. From the disruptions of the pandemic to the shifting sensibilities of a younger demographic, it is a dynamic time for trends in wine. New concerns like a growing demand for sustainability are popping up, and old values remain strong, like … Continued
We like the way Econsultancy ’s Ashley Friedlein defines branding: “Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.” And when it comes to shaping perception, the package is most often where it all begins. Think of your product package as the handshake, warm smile, and … Continued
If you’re the average, everyday non-engineer, wrapping your head around what Mukilteo, Washington-based Russtech Engineering Co. does, might be challenging. This nearly 50-year-old company serves clients in the worlds of commercial and military aerospace and has capabilities in robotics and industrial automation. Specifically, they engineer solutions for “electrical connector protection” in aircraft systems. So…what does that … Continued
Glohaven Community Hub is a community-based e-commerce marketplace that focuses on local creators. Originally conceived as a way to aggregate the amazing products and experiences that exist in particular locations for tourists, they ended up having to pivot during the pandemic. And at that point, they fast-tracked a part of their business that was supposed … Continued
Even though Sea Cider Farm and Ciderhouse founder, Kristen Needham, comes from a family line boasting five generations of farmers, farming was never her plan. Not originally, at least. Today, however, she not only grows over 50 varieties of heirloom apples, but she’s leading a thriving farm-based business. Her Saanich, BC-based farm and ciderhouse produces … Continued
The Bricker Cider Company’s namesake was a tiny matriarch named Anne Bricker whose family towered above her even as she acted as their leader. It’s a striking image for the Sechelt BC-based company that’s making an outsized impact in the cider market with their relatively compact operation. “Anne lived on a ten-acre property just 300 … Continued
These days, when tourists come to Victoria, BC, they are often offered wine tours in places like Mill Bay, the place Enrico Winery calls home. And they are often surprised to hear that a forty-minute drive from the Island’s biggest city will enable them to sample fine local wines. Indeed, according to Enrico Winery’s Marketing … Continued
Cider Label Design Guide There’s one key reason cider makes tremendous annual strides in the alcoholic beverage industry: in an increasingly wellness-oriented marketplace, it represents a healthier alternative. Once claiming a fairly miniscule share of the market, cider’s growth is steady at an annual 4%, with many forecasters declaring it the “next big thing”. To … Continued
In a fast fashion world, high-end women’s loungewear company Smash + Tess chooses to go at a slower pace. Ever heard of community-led design? It’s the exceptionally bright idea that guides this BC-based company’s process, and it just might shape the new future of fashion. “The way the fashion industry works didn’t work for us: … Continued
In 2022, some of the gold medal winners at the Canada Beer Cup, bronze winners at the Canadian Brewing Awards, and US Open Beer Championship had some pretty unique credentials. In fact, they weren’t even brewery owners. They were students at BC’s Kwantlen Polytechnic University (KPU). To be specific, they were cohort members of the … Continued