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Seasonal Merchandising Works – Now, Make it Work Even Better

Seasonal Merchandising Works – Now, Make it Work Even Better

The power of seasonal merchandising and the seasonal product—from the Christmas-themed to the pumpkin-spiced—is undeniable. And part of harnessing that power is presenting the product strategically. Point of purchase (POP) displays, especially ones featuring leading-edge digital printing, can factor quite successfully into that strategy. On special occasions and during holidays, sales are yours for the … Continued

Cider Guide to Creating Intentional and Powerful Brands

Cider Guide to Creating Intentional and Powerful Brands

In our Cider Guide, we’ll cover everything from planning your cider brand to translating that vision into packaging that pops. At Great Little Box Company/Ideon Packaging (GLBC), we love seeing a client’s success bolstered by fantastic branding. And in the rapidly expanding world of cider, a strong brand is becoming especially essential. The cider market … Continued

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