To be a founder, you need to have a certain level of intensity, over the top commitment. Kashmir Birk of Lucid Spirits Distilling Co. fits that bill and then some. When you ask him to tell the origin story of his distillery, he paints a picture of adversity that few would willingly experience. “For years, … Continued
Gift basket businesses have been around since the 1970s. But now, with e-commerce and COVID-19 driving the popularity of gift delivery to new heights, the “gift basket” has a whole new identity. Fortunately, Vancouver Island Gift Basket is one company that capitalized on the opportunities inherent to this rapidly changing world. In 2018, Gigi’s Gift … Continued
When you talk to the Two Beers Brewing Company team members Maura Hardman and Eric Willard, the conversation quickly turns from challenges to opportunities. “Living in Washington State is a blessing because we have access to the most incredible hops and malts in the Yakima Valley,” observes Maura, Two Beers’ Marketing and Public Relations Manager. “But … Continued
It’s nearly unbelievable what has happened in the craft beer industry and trends over the past few decades. In the US alone, there were 1,813 breweries in 2010—and there are approximately 8,000 in operation today. 75% of adults in the US now live within 10 miles of a brewery. Of course, with strong growth comes … Continued
RICHMOND, B.C., November 4, 2021 — Great Little Box Company/ Ideon Packaging (GLBC) recently took home two Excellence Awards at the Paperboard Packaging Council’s (PPC) 78th annual North American Paperboard Packaging Competition. The packaging designs recognized in PPC’s competition represent some of the best folding cartons and rigid boxes manufactured over the past year. The … Continued
Saanichton, Vancouver Island’s DEVINE Distillery found its niche gradually—and now that it has, the accolades are starting to ramp up. Most significantly, in 2021, they were named Artisanal Distillery of the Year at the Canadian Whisky Awards. “That was a huge surprise for us,” says Head Distiller Kevin Titcomb. “We were celebrating the awards for … Continued
The world of spirits can best be described with one word: diversity. There are so many kinds of liquor buyers, and an aesthetic to attract each one of them. And the marketing element that captures a liquor brand’s aesthetic above all else is the label and the design. When it comes to winning brand fans … Continued
Icicle Brewing Co. is a brand a long time in the making: over 140 years, in fact. That’s when founder Oliver Brulottes’ family started farming hops in Washington’s Yakima Valley. Now, in 2021, the brewery Oliver built in Leavenworth is growing its brand the way a farmer grows anything—with intense creativity and drive. “There are … Continued
When SEI Industries Ltd. team members watch news coverage of wildfires around the world, they’re likely to see the fruits of their labour at work. In fact, the Bambi Bucket, a collapsible bucket with a pilot-controlled valve, has been featured in more wildfire footage than any other firefighting tool in the world. “We’re always very … Continued
Can you imagine your products packaged to suit the season of pumpkins, black cats, and kitschy monsters? You might want to try; it’s estimated that 8.4 billion is spent on Halloween each year. There’s potentially a big payoff to be had for investing into temporary Halloween-themed labels and packaging. And that goes for all brands, … Continued