Nick Hepner and Annise Lorel didn’t plan it. And they never would have wished for a pandemic to be the reason their sustainable flower delivery company, Bespoke Blossoms, experienced dramatic growth. But in the spring, floral arrangements began “going through the roof,” says Nick, “because people who were separated by COVID-19 wanted to show each … Continued
Great e-commerce businesses can’t exist without great products, no doubt about it. But this is also beyond debate: they can’t grow without great packaging. That’s because a truly delightful unboxing experience drives loyalty, the ultimate e-commerce business builder. This two-part series covers all the steps that a smart entrepreneur should take to create that truly … Continued
As a general rule, chocolate makes us feel good. But what if there was chocolate that made everybody who had anything to do with it—from cacao farmers to consumers—truly happy? That’s the idea behind ChocXO (pronounced Choc-SOO), a company that we’ve partnered with since their founding in 2015. From day one, their delectable treats have … Continued
Years ago, when Saul Good Gift Co. founder Saul Brown used to sell conventional gift baskets for another company, he learned something important about himself. “I couldn’t sell something I wasn’t passionate about,” he says. “And I saw these baskets as a wasteful product – using little products made to look big and fancy by … Continued
They say not to judge a book by its cover, but your e-commerce customers most certainly judge the quality of your brand by its packaging. If you’re new to e-commerce or simply want to up your game and build your business, defining and creating an unforgettable brand experience is an exercise you can’t afford to … Continued
Bruno Kelle and Stella Schmidt, co-owners of the Okanagan winery Castoro de Oro, were at a winemaking conference when they discovered an unlikely solution to their problem. For six to seven years, they had been releasing their small-batch, handcrafted, 100% BC wines to hotels in half size bottles perfect for in-room dining. But the 375-millilitre … Continued
The concept is simple, fun—and lucrative, for the e-commerce company who came up with it. Hangry Kits are just what they sound like: kits packed with snacks that you can send to friends. They’re care packages for whoever is feeling “hangry” in your life. The business started out as an even simpler enterprise in 2011 … Continued
Subscription box businesses represent one of the strongest segments in the e-commerce industry—and we want to support you in creating your own. By creating functional, attractive, on-brand packaging, you’re going to build customer loyalty and inspire those “unboxing” posts that spread the word on social media. That’s what this two-part series is about: absolutely nailing … Continued
What’s it like to be at the helm of a breakaway e-commerce success story like Rampage Coffee Co.? According to Dustin Blanchard, who founded the company with his wife Lauren in 2018, “We’re growing in so many different directions and it’s chaos!” But if it’s chaos, it’s at least a fun kind of chaos. Especially … Continued
Are you interested in launching a subscription box business and capitalizing on one of the strongest trends in e-commerce today? Businesses like Dollar Shave Club and Blue Apron have created stable customer bases by delivering monthly boxes of niche products. And much of the success of these brands is linked to the packaging experience they … Continued