When Ron Kendrick decided to launch his “functional shake and beverage” company GnuSanté, the market for kid’s snacks looked the same way it had for decades. His daughter and Chief Marketing & Ideation Officer Autumn Kendrick puts it this way: “My sister was a new mom when we launched and she said, ‘There’s nothing like … Continued
The Government of Canada has made some changes to the food labels and fact tables over the past couple of years. Whether you are a consumer or part of the food industry, the amendments have changed the way labels are written and read. While the entire process will be completed over the next couple of years, consumers have already noticed some … Continued
“It started with desperation,” chuckles Howard McMahon, founder of Howard’s Foods Inc. and Howard’s Foods Co-Packing, when he reflects on all that he’s built. Certainly, expecting triplets must inspire a special form of desperation. That was the situation Howard and his wife found themselves in 1992. At the time, he ran a piano store. But … Continued
Great Little Box Company/Ideon Packaging Takes Home 5 Medals at Packaging Competition Pacific Northwest based company wins in first-ever Box Manufacturing Olympics for corrugated and folding cartons. VANCOUVER, B.C., August 25, 2021 — Great Little Box Company Ltd./ Ideon Packaging (GLBC) announced today that it has won 3 Gold Medals and 2 Bronze Medals at … Continued
People in Metro Vancouver know exactly how incredible a coffee and a donut at 49th Parallel Roasters is. Soon, Montreal will know it too. The last ten years have been a steady climb towards iconic status for this specialty-roaster-café. Starting out as a roasting facility that sold to other cafes, they gradually started opening their … Continued
BUCK co-founder Jason McIvor doesn’t miss a beat when you ask him what his Vancouver-based buckwheat milk company is all about. “At the core of this is a strong desire for people to express their goodness in the world. Goodness starts with things like nutrition and positive thoughts. There’s goodness to be had and we want … Continued
Were advent calendars part of your holiday season as a child? Do you have fond memories of those enchanting little doors and the excitement you felt waiting each day to see what was behind them? An advent calendar provides a meaningful, month-long experience. And the best packaging design work is all about the consumer’s experience. … Continued
As mentioned in Part One of our series, the Government of Canada has been making some changes to the food labels and fact tables. Whether you are a consumer or part of the food and beverage industry, the amendments have changed the way labelling is written and read. While the entire process has been rolled … Continued
To conclude our “Behind the Packaging” series, our last interview is with Chris Kernel, a digital corrugated prepress team member. Chris has been with Great Little Box/Ideon Packaging (GLBC) for 3.5 years and has been a graphic designer for 5 years. Like fellow digital prepress team member Brett Priest, Chris conceptualizes visuals that inspire and can communicate those ideas through graphics on packaging … Continued
The Maple Ridge, BC-based Silver Valley Brewing has a brand built on surprises and captivating labels. Don’t let the fact that it was founded by self-proclaimed “nerds and neat people” out of a carport fool you. Silver Valley Brewing has serious flair. And that’s never more obvious than when you’re checking out their labels. Of … Continued