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Two Beers Brewing: Playing their Part in a “Beer Renaissance”

Two Beers Brewing: Playing their Part in a “Beer Renaissance”

When you talk to the Two Beers Brewing Company team members Maura Hardman and Eric Willard, the conversation quickly turns from challenges to opportunities. “Living in Washington State is a blessing because we have access to the most incredible hops and malts in the Yakima Valley,” observes Maura, Two Beers’ Marketing and Public Relations Manager. “But … Continued

Trends in Craft Beer Labels & Packaging in 2021

Trends in Craft Beer Labels & Packaging in 2021

It’s nearly unbelievable what has happened in the craft beer industry and trends over the past few decades. In the US alone, there were 1,813 breweries in 2010—and there are approximately 8,000 in operation today. 75% of adults in the US now live within 10 miles of a brewery. Of course, with strong growth comes … Continued

DEVINE Distillery: Finding Their Niche with Award-Winning Craft Spirits

DEVINE Distillery: Finding Their Niche with Award-Winning Craft Spirits

Saanichton, Vancouver Island’s DEVINE Distillery found its niche gradually—and now that it has, the accolades are starting to ramp up. Most significantly, in 2021, they were named Artisanal Distillery of the Year at the Canadian Whisky Awards. “That was a huge surprise for us,” says Head Distiller Kevin Titcomb. “We were celebrating the awards for … Continued

A Label Design Guide for Distilleries

A Label Design Guide for Distilleries

The world of spirits can best be described with one word: diversity. There are so many kinds of liquor buyers, and an aesthetic to attract each one of them. And the marketing element that captures a liquor brand’s aesthetic above all else is the label and the design. When it comes to winning brand fans … Continued

Icicle Brewing: Reaching Craft Lovers, One Series at a Time

Icicle Brewing: Reaching Craft Lovers, One Series at a Time

Icicle Brewing Co. is a brand a long time in the making: over 140 years, in fact. That’s when founder Oliver Brulottes’ family started farming hops in Washington’s Yakima Valley. Now, in 2021, the brewery Oliver built in Leavenworth is growing its brand the way a farmer grows anything—with intense creativity and drive. “There are … Continued

Smart Halloween Themed Label and Packaging Strategies

Smart Halloween Themed Label and Packaging Strategies

Can you imagine your products packaged to suit the season of pumpkins, black cats, and kitschy monsters? You might want to try; it’s estimated that 8.4 billion is spent on Halloween each year. There’s potentially a big payoff to be had for investing into temporary Halloween-themed labels and packaging. And that goes for all brands, … Continued

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